Campbell's Blog

Best Colleges Magazine This magazine has a very similar goal to my magazine, since they are both targeted toward college hopefuls looking to find their perfect fit for college. Best Colleges has been relatively successful for over three decades, so researching the marketing techniques should be largely beneficial to advertising Get Schooled to a similar audience of high-schoolers. The annual magazine includes a highly regarded college ranking, advice articles about studying abroad, application fees, among other highly contested college issues, and information about financing and how to economically manage college. The publisher is the U.S. News & World Report, therefore the global ranking of colleges is highly regarded since U.S. News is likely to be the first American publisher to enter the global rankings spot. In order to get to this point of success, the Best Colleges magazine was peer-reviewed by presidents and other high ranking members of other institutions, wh...

Teen Vogue Condé Nast, the publisher of Vogue, The New Yorker, Wired, GQ, and Allure, publishes Teen Vogue.  The magazine is targeted for teenage girls between the ages of twelve and seventeen. It was first introduced to teens when the first issue was published in 2003, featuring Gwen Stefani. About 3.6 million readers are audience to the print magazines, including subscriptions and newsstands. The online website also generates an impressive audience. Social media accounts for 22.98% of website visits, proving that social media is a large part of the revenue of Teen Vogue. However, display advertising only accounts for 0.44% of website traffic, proving that teens prefer to search for websites or be referred to them by social media, specifically Facebook, Twitter, and Reddit. Ads no longer prove to be an influential way of creating revenue, so it would be more appropriate to focus my ads on social media rather than print ads or webs...

I have now uploaded the updated versions of all four of my original pages. My three primary revisions included changing the color of my title and all other major texts, such as my table of contents, the name of my interviewee Charles Karcher in my two-page article, and the "Application Season Issue" subtitle that illustrates the importance of this specific issue. The much needed change in color has provided a nice alternative element to my magazine that represents a more diverse and interesting environment as opposed to the very unexceptional black and white draft that I first created. By adding a nice, dark, yet professional crimson red, it not only further elevated the visual appeal of my magazine, but it also drew a further connection between the prestigious Harvard University by using their signature color as my main theme. This was in part to match the colors expressed on my cover by the Harvard boathouse that appears on my cover, and also because it complimented my maga...

Original Page 1 Original Page 2 Revised Page 1 Revised Page 2 My original two-page article was very bland and had no images or colors. I added my standard Harvard crimson color to the interviewer questions and the interviewee's name in the preface of the article. This color also happens to match, almost perfectly, my subject's sweatshirt in the second picture of him. This creates a very put-together appearing theme that fits what I am going for in creating this magazine. I also added page numbers in the same font, font-size, and color that I had on my Table of Contents. This also corresponds with my limited, yet visually appealing color scheme that portrays Get Schooled's professional aspect and should appeal to the audience of students who are looking to gain insight into the college application process by reading this article. By appearing very simple with few bursts of color, it makes the entire appearance of this article more meaningful than includin...

Tide Ad: David Harbour starred in a variety of Superbowl ads for Tide. They received positive media attention due to the mockery and humor they integrated. Their target audience was wide, since Harbour is from Stranger Things, this appeals to a younger audience who is deeply involved with this Netflix series. Parents and adults are also undoubtedly fans of the show, which further expands the target audience to the older generations who will be buying the laundry detergent. There were also several mentions of older iconic Superbowl commercials that would appeal to an older audience who would recognize the "Old Spice" or "Mr. Clean" references. This corresponds with the attachment to adults, older and younger alike, who all need laundry detergent. (And who all have likely watched Stranger Things!) Techniques such as incorporating references from familiar generational familiarities, in my case, references to Millennial and Generation Y would go a long way. Celebrity ...

Original Cover Updated Cover The updates I made to my cover include a change in color of the title, subtitle, and issue name. The color I chose was the same burgundy/crimson I used in my updated table of contents. (See previous blog post.) I also fixed a typo that made the subtitle read "A student's guide to the surviving high school and the college application process." I also condensed this subtitle to just read "A Student's Guide to Surviving the College Application Process" since that is really the main focus of my magazine. I also angled the "In this issue" to fit more appropriately with the angle of the bridge pictured on my cover image. I have also moved my subtitle to be somewhat centered, while my main title "Get Schooled" is still in the top left hand corner. I feel that this revision allows my magazine to have a more modern and experimental feel, which is exactly the type of vibe I hope to give off with my cover. I...

Original Table of Contents Updated Table of Contents I have improved my table of contents at last! It looks substantially better and more visually appealing, and I am enthusiastic about the final result. I included multiple photos I took of a variety of students and locations. I scheduled and successfully completed a photoshoot this past weekend with two of the successful high school students pictured in my table of contents. I scheduled the photoshoot and interview with student-athlete Marguerite Andrich of Pineview. Marguerite also competes in Model UN, is a rower, and has her own charitable organization called "Bag Up the Love," which is an organization to assist homeless in receiving necessary supplies. Keara Escobedo is a theatre participant and is soon to be starring in her school's production of Annie as Annie. Keara manages to maintain an impressive workload and high GPA despite her long hours of rehearsals. She participates in the AICE...