Target Audience Research Teen Vogue

Teen Vogue

Condé Nast, the publisher of Vogue, The New Yorker, Wired, GQ, and Allure, publishes Teen Vogue.  The magazine is targeted for teenage girls between the ages of twelve and seventeen. It was first introduced to teens when the first issue was published in 2003, featuring Gwen Stefani. About 3.6 million readers are audience to the print magazines, including subscriptions and newsstands. The online website also generates an impressive audience. Social media accounts for 22.98% of website visits, proving that social media is a large part of the revenue of Teen Vogue. However, display advertising only accounts for 0.44% of website traffic, proving that teens prefer to search for websites or be referred to them by social media, specifically Facebook, Twitter, and Reddit. Ads no longer prove to be an influential way of creating revenue, so it would be more appropriate to focus my ads on social media rather than print ads or website display ads. Teen Vogue is ranked as the 133rd magazine or e zine worldwide, so their marketing tactics are clearly productive and worth investigating and mimicking. However, Buzzfeed is ranked as the number one worldwide magazine or e zine, so researching and following their tactics may prove to be more beneficial.