Campbell's Blog

This updated cover includes just two small adaptions,  including the movement of the title and subtitle back to the top left corner, as opposed to the center, where I had moved it for my post entitled "Updated Cover." I determined that it was the best decision to keep the original location, where it is still blatant to any viewer, although it does not look as if it is an ordinary magazine. Hopefully, by having my title in a somewhat abnormal and unexpected place, attention will be drawn to Get Schooled. I also moved, once again, the "Application Season Issue" subtitle. This time, I moved it closer to my white text that describes the content of my magazine in order to draw all attention, besides the title and focal point of my photo, down to the bridge. I felt my cover text was too spread out and busy when I included that line of text in the water, or in the top left corner. These are two changes that perfect the neat, appealing, and professional cover of my mag...

This product was created and researched entirely online, including the use of Blogger to outline my process, as well as entirely online research into other magazines and products that allowed me to discover further how companies like Conde Nast create such an immense and diverse amount of products that have and will continue to develop the magazine industry. My product is in part based off of the clever and clearly successful business plan and distribution model created by Conde Nast, especially involving their use of online websites and social media to further advertise and showcase their products to consumers. By using a new, up to date, and model that appeals to younger consumers, online magazine developments have been hugely successful regarding the recent changes in technological integration into the magazine industry. Without this new turn of events, the print magazine industry would be failing, but with the integration of online magazine production and distribution, the industry...

My production skills improved thoroughly throughout the process of creating Get Schooled. I was able to conduct ample research that allowed me to realize to what extent a magazine must be planned and executed in order to create a successful product. Not only is creating a well organized and visually appealing product necessary, but advertising well and appealing to a specific audience without being too direct as to who should be buying your product is an intriguing challenge to work your way through and overcome. In the end, it became clear to me that all magazines that have become household names have been through lots of processes that determined the best way to present, advertise, and distribute their products. Online media creates new complications, and by researching magazines such as WIRED has enabled me to realize how important it is to compete not only with those products that are delivered door to door every day, but also those seemingly less threatening, but realistically mor...

My magazine is very reader-focused. The consumers of my product are the most important part of my business model, so by keeping their wants and desires in mind throughout the creation of Get Schooled, I have been able to create a final product that really expresses what my audience would want to engage with. I include a variety of articles and interviews that appeal to a wide range of students, but is also very personalized to a very specific group of students-the overachievers who want to go to college and are willing to buy a magazine about the application process because that is how devoted they are to a higher education. Engaging with my audience is one of the key elements of what makes my product so user-friendly and exciting for those who are passionate about college and their futures. My online magazine product will also be very user friendly and interactive. I will have a website similar to TIME, with individual articles that have been both included and not included in my print...

My product challenges conventions by not fitting directly into any one specific magazine genre. Being an academic based informative magazine targeted toward a primary teenage audience is a very unusual and unconventional tactic in the magazine industry. By challenging conventions in this overall manner, as well in smaller more visual manners, such as tilting my "in this issue" on my cover in order to create a more modern and visually appealing effect, I am producing a good example of how high school students and college students should be willing to challenge ideals that have, in the past, been considered the best way to do something, (i.e. going to a four year university immediately after high school, getting your undergrad, taking out student loans) but may not be the most effective path for you, as an individual student and person, to take. By offering more traditional options throughout my magazine, such as my "Ten Majors Worthy of Consideration" article, as wel...

The New Yorker  is another magazine owned by Conde Nast that includes a variety of options when it comes to subscriptions, both online and in print. The subscription packages include strictly print, with The New Yorker print edition delivered weekly with free shipping, as well as a free New Yorker tote bag. The strictly digital package includes access to newyorker.com, access to all iOS New Yorker apps, Google Newsfeed, access to the online archives, as well as the free tote bag. The digital and print subscription package includes everything included in both packages previously listed. This entails The New Yorker print edition delivered weekly with free shipping, access to newyorker.com, access to all of their iOS apps, Google Newsfeed, access to the online archives, and, of course, the free New Yorker tote bag. Allowing a variety of options for their consumers shows willingness to grow and improve themselves at the New Yorker. By developing a website and a possibility of subs...

WIRED is a technology-based magazine that provides information about the technology industry's latest inquiries and opinions. Their method of digital distribution involves an app in which they claim you can  "Experience  WIRED’s  award-winning journalism on your iPad. Every month, the  WIRED  app brings you the full issue of the magazine, packed with fresh insights, stunning design, and beautiful writing." In addition to the app, you can subscribe to WIRED's website, which includes a surplus of science and technology related articles. A subscription includes unlimited access to the WIRED website, an ad-free experience, a print subscription, and a digital edition of the WIRED magazine. This method of digital distribution is brilliant, because not only does it appeal to the audience still stuck on ordering print magazines, but it also appeals just as much, if not more, to those who are more in favor of digital media and content. This system also allows consumers t...

According to Entrepreneur, the traditional distribution model has three levels. These levels include the producer, the wholesaler, and the retailer. Each of these parties individually are in the business of trying to improve their own individual markets, each trying to be better than one another, sometimes resulting in detrimental effects for the entire system. All three tiers are necessary for the system to work, but if a producer attempts to bypass the wholesaler and go straight to the distributer, it may result in the retailer dropping the producer's products. Three level distribution is considered the most fool-proof and traditional method of distributing magazines. Direct distribution is another possibility when it comes to traditional distribution strategies, though it is, as stated previously, more risky. Direct distribution involves using a magazine publisher's own warehouses, salespeople, and delivery people. This model can ultimately cut costs quite significantly if d...