WIRED Digital Distribution

WIRED is a technology-based magazine that provides information about the technology industry's latest inquiries and opinions. Their method of digital distribution involves an app in which they claim you can "Experience WIRED’s award-winning journalism on your iPad. Every month, the WIRED app brings you the full issue of the magazine, packed with fresh insights, stunning design, and beautiful writing." In addition to the app, you can subscribe to WIRED's website, which includes a surplus of science and technology related articles. A subscription includes unlimited access to the WIRED website, an ad-free experience, a print subscription, and a digital edition of the WIRED magazine. This method of digital distribution is brilliant, because not only does it appeal to the audience still stuck on ordering print magazines, but it also appeals just as much, if not more, to those who are more in favor of digital media and content. This system also allows consumers to view articles at their leisure, the WIRED website is similar to any other newspaper or news website, with articles arranged by what genre or topic area they cover. This format is exceptionally user-friendly and is useful for anyone looking to be informed within the science and technology department. WIRED also has an online newsletter. This marketing technique is also highly adaptable and useful, and since it is separate from the website, online subscription, and print editions of the magazine, it is not required for readers of the magazine who want nothing more than to browse the website at ease or occasionally skim through the pages of a print issue of WIRED. The adaptability and individuality that this digital distribution format allows is highly impressive and very appealing. Using a digital distribution system similar to WIRED would be a good marketing decision for Get Schooled, especially since, similar to WIRED, my magazine includes a variety of subject matters and a lot of information. In order to not overwhelm consumers with the wide variety of information, articles, and ways of viewing the work, it is necessary to allow options and play into what is popular in reference to online magazine viewing and how often a magazine's website is visited.

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